Entrepreneur Profile

Oakland Artist-Entrepreneur Xochitl Guerrero

Happy #WomensHistoryMonth!

This March, AnewAmerica celebrates women who have used entrepreneurship as a creative way to advance their passions. Today, we feature an artist-activist who has worked in Oakland for decades: Xochitl Guerrero.

Business name: Taller Xochicura
Type of business: Artist/activist/teacher
Location: Oakland

Xochitl is an Oakland artist-activist-teacher whose creations include studio fine art, murals, gourd decoration, and mosaic/tile art. She has exhibited locally, nationally and internationally.

Her career in Oakland began over 35 years ago working with youth, and she has re-invented herself by opening Taller Xochicura. To find new patrons, she uses social media and displays her work at festival booths, cafes and galleries. She has also contracted with communities and the City of Oakland to undertake mural projects. Besides the Bay Area, Xochitl has patrons and interested buyers quickly expanding to other areas including Los Angeles, New York, Florida and Hawaii.

AnewAmerica & Taller Xochicura

As a growing business, Xochitl sought out AnewAmerica to guide her to a successful transition. She says that AnewAmerica has not only given her the confidence she needs to sell at fairs, but also keeps her accountable for the goals she sets in coaching sessions.

Xochitl participated in our Savings Match Program, funded by Y&H Soda Foundation. Once she hit her target of $2,000 saved in December 2014, AnewAmerica matched her dollar for dollar so that she could put a total of $4,000 toward purchasing a laptop, camera and printer. These business assets increase her opportunities to sell her work online and showcase her portfolio. Xochitl plans to use them to grow her social media capabilities.

Inspiring Future Women Entrepreneurs

As a woman business owner, Xochitl is proud to stand up for herself and let everyone know that she owns Taller Xochicura. She hopes to inspire other women to find ways to do what they love, follow their dreams, and not give up!


To check out Xochitl's work, please visit her website: www.tallerxochicura.com

To find out more about how to start your own business, go to our website: http://anewamerica.org/

For the rest of March, follow us on Facebook, check us out on Twitter or join us on LinkedIn - we'll be bringing you stories about our awesome women entrepreneurs, as well as useful tips on how to start and grow your own business!